Q2 2024 Performance of Top Film & Television iOS Apps in the US

In Q2 2024, the Film & Television category on iOS experienced varying performances among top apps in the United States. Data from Sensor Tower provides an insightful look into the download and user engagement trends for these entertainment giants.

Max: Stream HBO, TV, & Movies saw its revenue increase steadily from $11K to over $15K, indicating a growing user spending trend. Meanwhile, downloads dipped from 6.9K to 4.8K, and weekly active users rose from 5.6K to 16.5K, showcasing a significant boost in user engagement over the quarter.

Netflix experienced fluctuations in revenue, peaking at $1.7K and then dropping to $1.4K by the end of the quarter. Downloads hovered around 1.3K, with weekly active users showcasing a healthy increase from 36K to 36.3K, reflecting a stable user base.

Disney+ showed a dramatic revenue increase mid-quarter with a spike at $46.9K, followed by a decrease to $28K. Downloads saw a gradual increase from 780 to 905, and weekly active users maintained a steady presence with slight fluctuations around the 10.5K mark.

Amazon Prime Video had its revenue grow from $2.9K to $5K, indicating an upward trend in monetization. Downloads varied throughout the quarter, with a peak at 687 and a rise to 557 by quarter's end. Weekly active users saw a general increase from 2.6K to 3.5K, suggesting an expanding audience.

HBO Max: Stream TV & Movies witnessed a sharp revenue drop early in the quarter from $14.9K to $1.1K, with downloads decreasing from 823 to 213. Weekly active users declined from 12.3K to 9.1K, indicating a drop in engagement during the period.

For more detailed insights and data, Sensor Tower's platform is the go-to resource for understanding app performance and market trends.